Comtrade System Integration was the general sponsor of the third annual FMCG Summit, which gathered over 400 retailers, manufacturers, suppliers, distrubutors and other key FMCG professionals in the Balkan region.
The conference shed light on the latest trends, developments and challenges facing the FMCG industry and Comtrade’s team took the chance to showcase its analytics portfolio and the opportunities presented by Big Data.
Srdjan Mladjenovic, Business Development Manager at Comtrade System Integration, introduced our Big Data and advanced analytics solutions and gave examples of how these tools can be used to predict demand, attract new customers, drive footfall and increase sales.
Hailed as the next big thing in retail, Big Data is increasingly being used by retail organizations to tackle complex business challenges and enhance core operational processes. Comtrade’s in-house analytics team is committed to helping companies understand and utilize this technology to drive innovation and business growth.
For more information about our analytics offering, visit www.comtradeanalytics.com .